Founder’s Message

In line with our vision of sure and steady growth, we are pleased to state that next 5 years will see SEG make progressive strides, in accordance with our consolidation strategy to move forward by securing the right product / sales mix with high yielding potential, coupled with optimal risk. We also plan to diversify into other business segments to take advantage of the product portfolio synergies across our verticals.

Safety Electrical Group (SEG) is entering its most exciting phase to date, in its illustrious history of 32 years. This is coupled with Dubai’s momentous victory of 2013, when more than 160 nations chose the UAE to host Expo 2020 in Dubai. It was a resounding vote of confidence for the UAE leadership and all the residents. While we exult in the triumphs, the SEG management and team reiterate our unwavering belief in the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, who reminds us that “one cannot discover new oceans if you lack the courage to lose sight of the shore.”

Inspired by the UAE’s resolve and tenacity for advancement, SEG has chartered a farsighted growth plan, which started with establishing a centralized logistic and warehousing facility in Techno Park, coupled with entering into the Oil & Gas sector by acquiring exclusive distribution rights for Thomas & Betts explosion proof products within the UAE.

Going forward, we are considering evolving our electrical business value chain further, which allows us to extend a 360 degrees product offering to our customers within the Middle East and Africa.

We at SEG believe that change is the only constant, which spurs us to stay one step ahead and anticipate future needs. As we progress year after year, we are drawing not only on the potential offered by the UAE as one of the worlds’ leading business, leisure and fashion hubs, but also the opportunities in rapidly growing international markets across the MENA region.

While we have our clients and associates to thank for our successes, we will always be “Engineering…… Relationships & Beyond”.


B. G. Gurnani, 
Founder & MD
Safety Electrical Group (SEG)