Safety Electrical Group (SEG), the name which is synonym with unmatched quality of customer service and offering global electrical solutions to business partners across GCC for past 34 years, has launched a renewed large format B2B2C electrical business showroom – SEG , in the UAE offering various international electrical & lighting brands under one roof.

SEG WORLD, the benchmark trade concept, cater to the diverse business needs of MEP Contractors, Interior Designers, Consultants and retail FIT-OUT specialist plus individual customers present in the UAE & GCC.

The wide variety of electrical products is displayed covering brands like Legrand, Hager, Rosi, Pollmann, ABB, Gewiss including decorative & LED lighting products. This allows SEG WORLD to be a unique one stop shop offering 360-degree electrical solutions. The showroom is located in Deira, Al Sabkha Behind Bank Melli Iran – the vibrant business district of Dubai.